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As the employees were of WCC and not MTV, MTV was apparently unconcerned about possible ramifications of this for them. According to this employee, much of the off-screen labor was done by illegal immigrants from Mexico, around eleven in total. Cars and expectations for the final product would arrive on Monday, and employees had until the following Friday to complete a project, sometimes necessitating twelve hour work days. Īccording to a former employee of the company at the time Pimp My Ride was filmed, most of the work on the vehicles was done behind the scenes.
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In 2004, CBS News reported that the show consistently ranked first place in the 12 to 34-year-old demographic for its 9:30 pm time slot. The show's format was that the Film producer at MTV would find typical Americans with junk cars, they would be given a short interview with Xzibit, Friedlinghaus and the WCC crew to determine their interests and hobbies, and then WCC staff would fix their junk car and also transform it into a custom car embodying the interests and personality of its owner. Pimp My Ride was extremely successful, spawning international spin-offs, and its success increased the profile of West Coast Customs substantially.
WHAT RENDERING PROGRAM DOES WEST COAST CUSTOMS USE : FREE PROGRAMS TV
Owing to this, Music Television (MTV) offered Friedlinghaus the opportunity to have a reality television show filmed at his business with co-founder Quinton "Q" Dodson as the star and rapper Xzibit as the host his acceptance of this deal led to the 2004 TV show Pimp My Ride. According to Friedlinghaus, one of his first customers was Shaquille O'Neal, who wanted a customized Chevrolet Suburban, and this relationship helped him get contacts with other celebrities who were looking for custom automobiles. The company moved many times in its early years, but it was at its Inglewood location that WCC began to gain a reputation for quality, which caused celebrities to have their cars modified there. According to Entrepreneur, this frustration, coupled with his love for custom cars, was what led to his opening of his own shop.
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A young Friedlinghaus had gotten his custom vehicles featured on the covers of auto magazines by age 14, but he became frustrated with the tedium of dealing with multiple specialty shops, which led to longer times to build the vehicles. The legal entity, West Coast Customs International, LLC, was incorporated in California on October 20, 2000. In a 2008 article, USA Today put the foundation year as 1997. History Early year Pimp My Ride (1990–2007)Īccording to two contradictory statements in the Los Angeles Times, West Coast Customs was founded in either 1994 or 1998 by auto enthusiast Ryan Friedlinghaus. state of California, its current flagship and largest facility of 60,000 square feet (5,600 m 2 ) is headquartered in Burbank, California. With a long history of different locations within the U.S. Other franchises, however, such as the one in Berlin, closed shortly after opening due to becoming insolvent. It has had some success franchising outside of the United States it has opened franchises in Dubai, and Shanghai (as Chinese : 西海岸汽车定制). Some observers and past employees have also criticized the company's employment practices. However, the company has also at times been accused of missing deadlines, using aggressive sales tactics, and producing low quality and potentially unsafe customized vehicles. It is frequently characterized as one of the best custom car shops in the United States.
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According to Friedlinghaus, he began the business with a $5,000 loan from his grandfather, but other sources claim that he raised the seed money for the business while working at his father's liquor store. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson in 1994. West Coast Customs (abbreviated by the company as WCC) is an automobile repair shop focusing on the customization of vehicles. Friedlinghaus makes a "W" hand sign as in the opening sequence of Inside West Coast Customs, while the Microsoft employees make V signs. CEO of West Coast Customs Ryan Friedlinghaus, in red, poses with three Microsoft employees.